THE ROLE OF INFORMATION CULTURE IN THE UNIVERSITY KNOWLEDGE MANAGEMENT SYSTEM

The article is devoted to the role of information culture in ensuring effectiveness knowledge management at university. Based on ideas P. Drucker and I. Nonaka need for continuous self-education individual using professional collective experience process practical training, means improving efficiency are considered, particular, introduction innovative leadership models, research activity expansion, creation conditions system advanced formation an electronic base as a reflection intellectual potential labor market analytics with subsequent involvement improve competencies graduates. In university, performs number important functions: educational, ideological, communicative, technological, function preserving social memory. Proposed approaches analysis are: (as body knowledge, skills abilities effectively meet needs), communicative (the required level communication competence), culturological (providing holistic vision world based values its spiritual development), technological (skills work IT-sphere), methodological (methods operating arrays), (effective resources). conclusions emphasize that university formed by cognitive epistemic expectations anticipated implementation tasks decision-making. organizational values, leadership, norms conduct regarding exchange use information, possibility digital rethinking largely determined clear strategy aimed innovation. Measures students’ mobilize analytical evaluation quality resources network systems, contribute generation their future experience.